The impact of movies and TV series on tourists’ preference for choosing Turkey as a travel destination
DOI:
https://doi.org/10.24917/20845456.21.8Keywords:
culture, film tourism, tourism, TurkeyAbstract
Tourism in Turkey is one of the key sectors of the country’s economy. Turkey is an attractive tourist destination for many reasons, including its rich culture, historical monuments, and diverse natural landscapes. This study is both empirical and descriptive, aiming to analyze the impact of Turkish movies and TV series on tourists’ preferences when choosing Turkey as a travel destination. To test the research thesis – Watching Turkish movies and TV series influences tourists’ preferences for choosing Turkey as a travel destination – an online survey was conducted among individuals who watch Turkish films or series. The results indicate that 94.3% of respondents confirmed that watching Turkish films and TV series increased their interest in Turkey. Notably, 64.1% of those surveyed had no prior interest in the country before they began watching Turkish productions.
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